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Making the most of a tough situation -5 tips for eCommerce marketing in difficult trading conditions

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Making the most of a tough situation -5 tips for eCommerce marketing in difficult trading conditions

    The retail sector has been one of the most affected by the global pandemic. As hard as it seems right now, marketers need to start planning for their comeback and create a path forward - including preparing for the likelihood of having to trade in tougher economic conditions. Maximizing the value from the two most effective marketing touchpoints you own - email and web - provides online businesses with a great opportunity to claim a bigger share of the money that is being spent.

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