“A logo is less important than the product it signifies; what it means is more important than what it looks like.” ~ Paul Rand
A good logo must be many things. It must be recognizable, meaningful, simple, and it must communicate the message of the brand -- rather than just trying to describe it. A logo is a symbol of an identity and that identity must be unique, setting itself apart from any others in the same space. Because so much has to be conveyed using so little, logos are a great source of inspiration and creativity in the world of design.
Below are 20 beautiful examples of creative logo designs for your viewing pleasure.
Working on your own logo project? Here are a few great font options, some logo mockups, and even a sweet template.