Look, we love branding, style guides and all that kind of stuff here at CM, and so it should come as no surprise to you that we've done some digging and found a brand book for one of the most famous people ever: the one-and-only Santa Claus.
Now clearly this is satire, but what makes it so great is how seriously the guide takes itself. And why not? Not only is Santa big time, but he's an important asset. Nobody wants to see him flying around wearing green tights, right? Of course not, and nobody will as long as the chubby guy follows these guidelines created by the British agency Quietroom.
Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he's not working on one of the many writing projects in his queue, he's designing stickers with his wife at Whipps Sticker Co.