419

50 Genius Packaging Designs That Made You Want to Buy

, ,

    I go to a specialty grocer in my town for lunch pretty often and when I’m waiting for my order I make sure to check out the packaging in the chocolate, coffee, and candy aisle. I don’t know if you’re like me but there are few things that perk me up like a cleverly packaged product. I’m constantly impressed by the creativity that goes into package design projects.  Package design is a great way designers show off their skills. As designers, packaging requires so much of our abilities since it includes all the design ingredients: typography, layout, color palette, patterning, paper and material choice. It's also a field that constantly changes as new materials come to market and print processes advance.  Here are 50 totally creative, gorgeous and innovative package design projects for your inspiration. Enjoy!

     

    Jinnan Agricultural Corporation packaging by Charry Jeon takes a traditional and formal design approach yet the monoline logo style is quite contemporary. The design demonstrates attention to detail and a focus on materials on the part of the designer. The tissue wrapping printed with an illustrated pattern is lovely.

    d812d944800669-581ee5d3c0a3dPin It

    57a78e44800669-581ee5d3c036fPin It

     

    2. Black Arrow Candles packaging by Monique Robins has a minimalist and sophisticated visual style but uses a wood texture to enhance the brand image and bring a rustic warmth to an otherwise austere design.

    BlackArrow 168Pin It

     

    3.  Keap + Objectify Matchbox Set is inspired by vintage Japanese matchbox art. Each matchbox has original illustrations and when stacked together a Japanese proverb is revealed on the side: "It is useful to first see the spark before the fire."

    dsc_5848Pin It

    all-matchesPin It

     

    4.  Almanac 2016 Grand Cru by Chad Michael Studio beautifully demonstrates how far vintage-inspired typographic designs have come. The intricacy and craftsmanship of this design are on a whole other level.

    grand-cru-chad-michael-studio2Pin It

     

    5.  John Barr Whiskey by designers Matt Erickson and Alan Colvin of Cue is a clean, contemporary take on classic Spirits package design. The typographic combinations and perfectly-balanced monogram are choice.

    2bda6e43634977-58064a6f0fef8Pin It

     

    6.  Marble Punch Artisan Chocolate package design by Aoshung Wang uses different marble textures for each variety of chocolate. The patterns are paired with a bold, clean and high-contrast wordmark. A visually pleasing design, the packaging appears almost like a present to yourself.

    7a115a41154243-5808eeca09754Pin It

     

    7. Dripp Boxed Water by Salih Kucukaga has a clever visual concept and uses the package form and material to push an eco-conscious idea. Indeed, boxed water is better. The type pairing here is also very well done.

    01-dripp-boxed-water-packagePin It 05-dripp-boxed-water-packagePin It

     

    8. Ample Hills Gilmore Girls Icecream is a lo-fi package design with a lot of appeal to their market, Gilmore Girls fans! The illustration with its 6th-grade school textbook style has a kind of informal friendliness that is awesome.

    gilmore-girls-revivalPin It

     

    9.  Little Yum Yum Baby Food by Juliette uses a basic die-cut of a smiley face that works perfectly with their super sweet and simple brand.

    7dfe3643676293-57f7ff5ac3ea5Pin It

     

    10.  Lollia Shea Butter Hand Creme has a decorative, vintage-inspired, and feminine design with lace-like patterning on the tube and die-cut case.

    lol-atlasthc-web1Pin It

     

    11. Backpack Wine Co package design by Laurent Varlet uses funky patterning and quirkly fonts to give this design a laid back feel while the clean layout and color palette make the design appear more conservative, premium and almost nautical.  The combination of these elements seems to be saying "this is a good wine you can drink out of can."

    backpack-wine-1Pin It

     

    12. Recover Regimen by Cue has a deluxe spa-ready typographic design with a 60s inspired monogram in gold foil. The warm brown, cream and latte palette gives it an almost edible yet earthen look.

    cue_rr_colored_01Pin It

     

    13.  Peet's Cold Brew Packaging by Pavement has a clean and retro design. The type design seems inspired by old Americana signage. The milk carton-esque packaging is clever and fun.

    946x550_peetsPin It

    14.  Waitrose package design by Turner Duckworth is clean and deceptively simple, yet the composition and arrangement of elements show their artistry and attention to detail. Check out that bean arrangement.

    td-waitrose-beans-mediumPin It td-waitrose-catfood-largePin It

     

     

    15.  Murphy Goode Wines by Swig combines two dark, black bottles with vintage-style badges. The badges are printed in a deep indigo blue with gold foil or on cream with dark blue ink and on high-quality card stock. The end result is a formal, crafted, expensive-looking product that could have been on your shelf for a day or a century.

    swig_murphygoode_family_1250Pin It

     

    16. Cafe Bustelo by Ojo is a fresh take on the  classic Cuban coffee package design. Ojo kept the amazing typographic style of the original logotype but changed the layout so it's stacked and vertical. The color palette was expanded upon and simple patterning was added for visual interest.

    cafe-bustelo-case-3Pin It

     

    17. The Bernie Sanders Join-the-Action Figure is inspired by action figure packaging from the late 70s and early 80s and has a patriotic red, white and blue color palette.

    fgber01_bernie_action_packaged_05_5c62d26d-e082-4ea4-bf2c-1faef3d5a257_1024x1024Pin It

    18. Adidas Athletics by Colt package design has a futuristic geo form with soft white spikes in a rectangular case that works well with the 45 degree angles of the Adidas logo.

    landscpaper_01Pin It

     

    19. Green Press by Dimes Agency is a minimalist, clean almost clinical package design. The minimalism really makes the color of the juice be the star of the design. The lines, underneath each ingredient, are similar to the ones used on a glass measuring cup or beaker.

    dimes-greenpress-04Pin It

     

    20.  Grabbo! Salads package design by NC Studio has a custom shape that makes it easy to open, toss and shake your to-go salad so it's ready to eat at lunchtime. The graphic design is colorful with some nice typography yet it's also not over-designed with a lot of text effects and shading like some food products.

    544b6683989b4c90282327a91e7a5e48Pin Itba2d66fdda1774c6f7c035accebc5d9aPin It

     

    21. The Good Hippie: Artisan Skincare + Beauty package design by Lauren Cooke uses real watercolor artwork by Satsuki Shibuya that has a soft, relaxed and feminine feel. The tubes also have small illustrations of natural ingredients and bring even more artistic detail to the designs.

    styledthrivePin It

     

    22. The Pet Crock packaging by Jessica Santos is a playful  package design that is shaped and looks like your favorite dog breed.

    petPin It

     

    23. The Bacao packaging project by Laia Avinoa is designed to make it easy to hold and carry fast food and drink and the materials used for everything are biodegradable.

    8adde143053753-57e1a40a84265Pin It

     

    24.  T2 Teas packaging are all really gorgeous with ornate patterning, bold colors and unique visual concepts. The T2 Moonlight Magic gift set is one of their latest products with excellent font pairing and a Art Deco inspired style.

    t145ak276_moonlight-magic_p1Pin Itt145ak276_moonlight-magic_p2Pin It

     

    25. Marc Jacobs packaging by Established appears clean and futuristic yet the swirled pastel marble brings a soft and fun feel to the design. Are these cosmetics or candy?

    mj-convert-stick-1-1680x1260Pin It mj-convert-stick-2-1680x1260Pin It

     

    26.  The Lego Playbox bag design by Junho Lee makes your hand really look like a Lego hand when holding the bag, now that is amazing.

    static1-squarespace-comPin It

    27.  Umi Sushi Experience packaging by Javier Garduno cleverly holds your stacked sushi boxes and has holes where you you can store your chopsticks when not using them.

    14525055_1219933241381459_4757112174015504673_oPin It

     

    28. The Bartell Drugs Emerald & Spruce packaging and label project by Hornall Anderson captures the spirit of the Pacific Northwest with a colorful design of patterned peaks that appears both creative and homey.

    header_bigPin It

    29.  The Define the Difference conceptual design project from Puripong Limwanatipong is part packaging, architecture and advertising. The project is big-minded and has a minimal, monochrome, and futuristic visual style.  The modular granola is amazing.

    bc90e340951545-57934ffd466cfPin It c1182b40951545-57934ffd48c06Pin It

     

    30.  Union Saison packaging project by Durham Brand & Co keeps true to the independent spirit of this brand,  adds some wine label design style and stays sensitive to considerations of typography, color, space and material choice.

    braxtonbrewingco_unionsaison_lineup_durhambrandco1Pin It

     

    31.  Bronx Banner package design by Rob Clarke & Elmwood brings the amazing 3D beveled type. The design is bold and detailed, with great background patterning that adds a premium feel. The color palette is bright and friendly in mustard yellow and denim blue.

    5d464444683731-581a6ddb58f63Pin It

     

    32. Mourai Playing Cards designed by Bob Case and Steward West are inspired by the Greek legend of the three fates. The illustration work is highly-skilled and the design has a dark and retro look.

    0173e741323509-57a1741c93f8ePin It

     

    33.  Jasmine Pearl Tea Company package design by Relevant Studios has a 50s retro look for typography and color palette and the canisters are 100% recyclable.

    static1-squarespace-comPin It

     

     

    34.  Summerbird organic chocolate packaging by Homework Creative Studio is an elegant and fashionable design in a soft color palette. The packaging is very informative as well and includes a complete taste profile for this popular chocolate.

    b0d7d935052449-56e80852c3a83Pin It

     

    35.  Delicious & Sons by Clase Bcn has a rustic and sophisticated design. The badge, contempoary type and rich color choices are all really worked out. The labels have a lot of information yet the design appears uncluttered.

    bcb6f344591779-58178b5d82586Pin It

     

    36.  Limited Edition Easter Egg packaging by Rob Evers including Toblerone, Milka and Mini Rocher. The sparkly egg shaped package is adorable and just what kids (and some adults) want.

    fb2ac028801800-56053ec34dea5Pin It

     

    37.  Cest Ca packaging by Aleksandar Cvetković is clean, spacious and stylish. The design has a die cut window so you can enjoy the color and texture of these natural herbal soaps.

    92e88e44656695-5819ba6122974Pin It

     

    38.  Black Sheep Collection by Charlotte Fodsike is clean, typographic, premium, spacious, nostalgic and also quite contemporary all at the same time. The illustrated tissue paper is wall-worthy.

    34486b34350897-56e9a7044c6e8Pin It

     

    39. The Oaxan Coffee Company packaging by Nacho Hulzar has a crisp and natural design and great distressed typography.

    056a5630425153-563cb9f2578cePin It

     

    40. Di Prego Pasta Company by Luko Designs has great culturally diverse type in a spacious slim design. The die-cut pattern is so chic.

    luko_dipreggo_6-600x480Pin It luko_dipreggo_111-600x480Pin It

     

    41.  Veliz Alimentos by Eduardo Duarte and IndustriaHED has expert hand-drawn and signage-style typography all over the box. The colors are inspired by the food itself and the open shape makes it easy to find the variety you want and marvel at the obvious tastiness.

    d8227534069944-5775664705c20Pin It

     

    42. Kostr packaging by Matt Ellis makes excellent use of pattern, illustration and texture in a clean and clearly seafaring design.

    kostrPin It

     

    43. Chez Latina package design by Michael Mason is an Art Deco inspired, clean, and spacious design for a limited run espresso stout.

    a7b24523064301-5631cad302093Pin It f31ee323064301-5631cad2e1de5Pin It

     

    44. Thunderbird by Make & Matter is a high-contrast superbrite design with Native American inspired illustration and patterning.

    _thunderbird1Pin It

     

     

    45. Sons of Christiana package design by Reynolds and Reyner uses a simple mason jar to house these premium brand jeans.

    sons-of-christiania-website-05-02Pin It

     

    46. Calumet Region Seed Bombs package design by Visual Lingual is inspired by vintage food bags. The illustrations appear delicate and natural in soft colors.

    pairwith_contents_web_1024x1024Pin It

    47. Woodbuds are eco-conscious naturally crafted earbuds, the packaging is plain cardboard with tech on trend typography and a simple wood grain pattern.

    black_box_warm_98aecbbe-22e4-42f1-8569-030699873eabPin It

     

    48.  Warby Parker's take-home-try-on business model makes it incredibly important that the package design be amazing. Warby Parker manages to  tuck 5 pairs of specs safely in a very small box. The library-chic typography and clever line art illustrations give the design a fun plus premium feel.

    1424481008095Pin It

     

    49.  Central City Coffee packaging by Murmur has great typographic pairing and uses a color monochrome palette to distinguish each variety.

    central-city-portland-coffee-lable-1600x900Pin It

     

    50. Kombucha Wonder Drink by Sandstrom Partners is eye-catching in an understated way and evokes the mystery of this magical drink.

    kwd-bottlesPin It

    kwd-tabletentPin It

     

     

     

     

     

Tags

Log in
Register