Are you a designer or creative type? Do you pay your bills using your work? Do you ever get asked to work for spec? If you answered yes to the first two, I can pretty much guarantee that you answered yes to the last one, because it happens all the time. Spec work means to complete work just for the possibility of pay. It's anything but ideal. The people at Zulu Alpha Kilo feel the same way, and designed this video to emphasis the point.
It happened to me just the other day: I put in a pitch for a writing gig at a popular website. They write back and respond, "We don't have it in our budget to pay for writers, but we do give great exposure for our staff." Riiight. Exposure doesn't put food on the table, thanks. Ugh.
Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he's not working on one of the many writing projects in his queue, he's designing stickers with his wife at Whipps Sticker Co.