Coke Ditches Labels: Should We All?

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    There are times when we all get hit with labels of some kind: geek, feminist, gamer — and those are the tame ones. No one likes being pushed into just one box, because as people, we're multi-faceted.

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    As it turns out, Coca-Cola feels the same way, or at least they're saying that in one of their latest campaigns. FP7/DXB, an agency that's a part of McCann Worldgroup and based in Dubai, released these new images with the slogan, "Labels are for cans, not for people." Why?

    "In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same—human."

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    What are your thoughts about this new campaign? Is Coke making a positive statement or is there something missing in your opinion?

    Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he's not working on one of the many projects in his queue, he's looking for fun and irreverent things online to share with his friends.


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